Some key findings:
- The average fan spends $71.84 on products they Like. This figure varied due to sales penetration, brand health, and Facebook marketing effectiveness
- On average, fans are 28% more likely to continue being a loyal user
- The average fan is 41% more likely to recommend the product/service to their friends. Brands with the highest recommendation rates included Playstation and Victoria’s Secret.
- 81% of fans reported some affinity with a brand they Like
- The average value of a fan is $136.38, and this varies depending on how active a given fan is
Notes
-
fifteenminutestolive liked this
-
jaimenotjamie liked this
-
bandedshadows reblogged this from dailybunch and added:
Wow, I expected those figures...bit higher. While I’m not sure I trust these figures, I’m...
-
geezush liked this
-
kickingbuttons reblogged this from dailybunch and added:
deactivate your facebook.. you
-
jratlee liked this
-
saltsmcds said:
Thank you for this!!!
-
dailybunch posted this
