Jan
30

Boston ad agency Hill Holliday asked five families to replace their cable connection with one of the current crop of networked TV devices: Roku, Boxee Box, Google TV, Apple TV and XBOX 360. 

The results show what many of us already knew: due to a mix of challenges ranging from intellectual property territorialism (e.g. Warner Bros and Netflix and other similar power plays) and the fact that, in most cases, the very cable companies you’re escaping are still providing the broadband pipe into your house, we’ve got a ways to go for truly “connected TV”.

Source vimeo.com

Notes

  1. ivkowalenko reblogged this from gunsandrobots
  2. elizs reblogged this from mediaengage and added:
    Geez. I’ve been without cable for almost a year and am truly fine (I only really miss TCM). I find myself going out more...
  3. mediaengage reblogged this from soupsoup and added:
    “We’re so passive [as] TV viewers, we really want someone else to decide for us. We can’t be making all of these...
  4. gunsandrobots reblogged this from evangotlib and added:
    My Master’s thesis in web show community basically had the same results… Everyone was so so so ready and raring for tv...
  5. silas216 reblogged this from soupsoup
  6. evangotlib reblogged this from mikehudack
  7. mikehudack reblogged this from ericmortensen and added:
    All change takes longer than expected. Over...top boxes are ready
  8. ericmortensen reblogged this from jasonflowers and added:
    It’s disturbing how quickly these people demanded to be pacified. I understand the desire to zone out, but I’m concerned...
  9. jasonflowers reblogged this from soupsoup and added:
    “We’re so passive: TV viewers. We really want someone else to decide for us. We can’t be making all these decisions....
  10. grantrharrison reblogged this from soupsoup
  11. nowaydowntotheblue reblogged this from soupsoup
  12. joshkinberg reblogged this from soupsoup
  13. rising reblogged this from soupsoup and added:
    I’m cable-free thanks to Hulu, Netflix, and my internet provider. My family was impressed with Netflix on the wii when I...
  14. tombiro reblogged this from soupsoup and added:
    Not terribly surprised. Still going with the Clear solution here in Seattle.
  15. soupsoup reblogged this from dailybunch
  16. kmgrace reblogged this from brooklynmutt