Tag Results
28 posts tagged marketing
Some key findings:
- The average fan spends $71.84 on products they Like. This figure varied due to sales penetration, brand health, and Facebook marketing effectiveness
- On average, fans are 28% more likely to continue being a loyal user
- The average fan is 41% more likely to recommend the product/service to their friends. Brands with the highest recommendation rates included Playstation and Victoria’s Secret.
- 81% of fans reported some affinity with a brand they Like
- The average value of a fan is $136.38, and this varies depending on how active a given fan is
So much wrong in one product name.
(Thanks to Andy and Chelsea for the link.)
Which is the better term for the sort of product placement that people are trying with the Orange One known as Snooki?
Source observer.com
![South Africa’s Kulula Airlines gets cute with the outside of their planes. It’s fun from a distance, but if they keep it up inside it could get old, real quick. [via]](http://27.media.tumblr.com/tumblr_l78zo7RDKL1qz4gsvo1_500.jpg)
South Africa’s Kulula Airlines gets cute with the outside of their planes. It’s fun from a distance, but if they keep it up inside it could get old, real quick. [via]
Just rev up What The Fuck Is My Social Media Strategy? and let it shape your company’s digital future.
[Thanks to Tg for the link.]
The Simpsons ‘Duff Beer’ & ‘Flaming Moe’ Energy Drinks: You had to know this was coming sooner or later. I’m sure most people wish they were actually the beer and alcoholic mixture containing cough syrup that they are in the show, instead of the sad IRL version containing taurine and carbonation and the stuff from the inside of glow sticks. But on the plus side, this is some excellent experiential marketing — get on a steady diet of these, look like Homer in no time.
Source english.mashkulture.net
The Real Life Social Network by Paul Adams, User Research lead for Social at Google. A great presentation on user behaviors in social media.
[via]
Source blog.jess3.com
